Apex Legends surprise launch
Game · 2019 · Notable
EA reported 50 million Apex Legends players in the first month after its surprise release.
Spread Score
How it worksNumbers
- First weekend: concurrent players, lower bound
- 2M
- As of Feb 11, 2019 · Self-reported · Electronic Arts / Vince Zampella
- Observed peak date
- Week of Feb 18, 2019
- Feb 4 ’19 to Week of Feb 18, 2019
- Platforms
- 6
- Started on Open web
- Origin
- Mixed
- Gaming
How it spread
Trace the originRespawn announced and released Apex Legends on the same day. Paid streamer promotion and gameplay broadcasts preceded EA’s claims of 25 million players in a week and 50 million in a month. Player milestones brought press coverage and a rise in EA shares.
Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
February 2019
Electronic Arts and invited streamers precursor · Feb 3 ’19
EA coordinated influencer teasers during the Super Bowl halftime show.[1]
Respawn Entertainment / Electronic Arts seed · Feb 4 ’19
Respawn announced and released Apex Legends for free on PC, PlayStation 4 and Xbox One.[2]
The Verge press · Feb 4 ’19
The Verge reported that Respawn had skipped the usual advance campaign to let players try the game.[3]
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