Where “Ariel: Dads #ShareTheLoad” started

Ariel India, on YouTube, Feb 19, 2016. It reached 5 platforms in 2.9 years.

LineageContestedKey steps, 11 of 16. Lines follow time and platform
Why is Laundry only a mother’s job? Dads #ShareTheLoad (Hindi) – ArielAriel IndiaFirst postMintPress14M views · 104 reactions | This is one of the most powerful videos I have ever seen – showing how stereotypes hurt all of us and are passed from generation to generation. When little girls and boys…Sheryl SandbergFacebookPlatform jumpOwner responsePressPeak proxyBacklashOwner responseCommercialAfterlifePatient zero