Where “Assume That I Can” started

CoorDown, on YouTube, Mar 14, 2024. It reached 6 platforms in 15 months.

LineageContestedKey steps, 10 of 17. Lines follow time and platform
CoorDownFirst postLouise Kinross / BLOOMOpen webA Viral World Down Syndrome Day ad challenges stereotypes: ‘Assume I can drink a margarita’TODAYPressPlatform jumpPlatform jumpPlatform jumpOwner responsePeakPressAfterlifePatient zero