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Library/Campaign/Assume That I Can
Grade B22 sourcesHIS-00663

Assume That I Can

Campaign · 2024 · Notable

43Editable slideCertificate

CoorDown reported 200 million worldwide views for its Assume That I Can campaign.

Original · CoorDown / SMALL / Indiana Production
ASSUME THAT I CAN | World Down Syndrome Day 2024
SMALL / CoorDown
A Viral World Down Syndrome Day ad challenges stereotypes: ‘Assume I can drink a margarita’
NBC / TODAY
World Down Syndrome Day 2024 - "ASSUME THAT I CAN” - Fondazione Compagnia di San Paolo
Fondazione Compagnia di San Paolo
#assumethatican | CoorDown | 12 comments
CoorDown / LinkedIn
Viral ad campaign challenges perceptions for World Down Syndrome Day 2024
CBS News
LEONE D’ORO PER “ASSUME THAT I CAN” DI COORDOWN AL FESTIVAL DELLA CREATIVITA’ DI CANNES - CoorDown ETS
CoorDown
2024: un anno straordinario insieme a voi. La lettera della Presidente. - CoorDown ETS
CoorDown
ACT GOOD REPORT 2025 - Act Responsible
ACT Responsible
'Assume that I can' is a cool ad, with a caveat
Holland Bloorview / BLOOM Blog
Viral 'Assume That I Can' Down syndrome PSA fiercely punches back against harmful misconceptions
Good Good Good
CoorDown: “Assume that I can” in soli 4 giorni è già fenomeno globale
Brand News

Spread Score

How it works
Reach48ContagionNo data yetBreadth40Velocity65Longevity1343

Numbers

X copies, historical reported total
35M
As of Mar 18, 2024 · X · Self-reported · Brand News
Peak date
Week of Mar 21, 2024
Mar 14 ’24 to Week of Mar 21, 2024
Platforms
6
Started on YouTube
Origin
Seeded
Politics & civic

Mechanics

  • TransgressionPrimary
  • Response chain
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

CoorDown launched the film through international partners. Social users reposted it and shared experiences of low expectations. CNN, CBS and TODAY covered the response. CoorDown later reported 200 million worldwide views, and the campaign led the ACT Good Report.

Dates use the stated precision; chart positions are date anchors.

Google searchesFeb ’24AprJunAugOctDecFeb ’25AprJunPeakYouTubeOpen webPressTikTokInstagramX
YouTubeOpen webPressTikTokInstagramX

14 more events on this chart

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Timeline (17)

  1. March 2024

    CoorDown seed · Mar 14 ’24

    CoorDown and international partners released the film starring Madison Tevlin.[1][2][3][4]

    Open the first post ↗

  2. Louise Kinross / BLOOM backlash · Mar 14 ’24

    Kinross questioned whether the ad valued people who could not or did not want to lead conventional lives.[5]

    'Assume that I can' is a cool ad, with a caveat

  3. TODAY press · Mar 15 ’24

    TODAY covered TikTok and Instagram reactions to the film.[6]

    A Viral World Down Syndrome Day ad challenges stereotypes: ‘Assume I can drink a margarita’
Origin
Seeded
Sector
Politics & civic
Region
IT
X copies, historical reported total
35M
As of Mar 18, 2024 · X · Self-reported · Brand News
Evidence
Grade B

Spread the same way

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YouTube · 2016

53
Why is Laundry only a mother’s job? Dads #ShareTheLoad (Hindi) – Ariel

2B impressions

A Recipe for Seduction

X · 2020

52
A Recipe for Seduction | Presented by Kentucky Fried Chicken | Full Mini-Movie | Lifetime

1.8B impressions

BYD Demolish the Old Legends

Open web · 2023

52
Contemporary screenshot of BYD’s original Weibo film, posted at 20:10.

800M impressions

Jaguar: Copy Nothing

X · 2024

52
Jaguar | Copy Nothing

160M views

New cases, every week

How the next thing spread, the week it does.

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Google searchesFeb ’24AprJunAugOctDecFeb ’25AprJunPeakYouTubeOpen webPressTikTokInstagramX
YouTubeOpen webPressTikTokInstagramX

14 more events on this chart

Join free to see them

  1. March 2024

    CoorDown seed · Mar 14 ’24

    CoorDown and international partners released the film starring Madison Tevlin.[1][2][3][4]

    Open the first post ↗

  2. Louise Kinross / BLOOM backlash · Mar 14 ’24

    Kinross questioned whether the ad valued people who could not or did not want to lead conventional lives.[5]

    'Assume that I can' is a cool ad, with a caveat

  3. TODAY press · Mar 15 ’24

    TODAY covered TikTok and Instagram reactions to the film.[6]

    A Viral World Down Syndrome Day ad challenges stereotypes: ‘Assume I can drink a margarita’

  1. platform jump · Mar 15 ’24

  2. platform jump · Mar 18 ’24

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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