Who started “Barbenheimer”?

Matt Neglia, on X, Apr 15, 2022. It reached 7 platforms in 19 months.

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'Barbenheimer’ weekend energizes the box office, brings moviegoers back to theatersMatt NegliaFirst postBarbie Margot RobbieVarietyPressThis summer is full of amazing movies to see in theaters. Congratulations, Harrison Ford, on 40 years of Indy and one of the most iconic characters in history. I love a double feature, and it…Tom CruiseXOwner responsePlatform jumpPlatform jumpPlatform jumpPlatform jumpCommercialObserved peakBacklashAfterlifePatient zero