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Library/Meme & format/Barbenheimer
Grade A23 sourcesHIS-01180

Barbenheimer

Meme & format · 2022 · Notable

53Editable slideCertificate

More than 90,000 Letterboxd members logged both films on the same day.

Matt Neglia

@NextBestPicture · Apr 15, 2022

Barbenheimer

Justin Kroll@krolljvar

EXCLU: Kingsley Ben-Adir, Rhea Perlman, Emerald Fennell among those rounding out cast of BARBIE deadline.com/2022/04/barbie…

3707
Original · Matt Neglia (@NextBestPicture)
Trailer · Warner Bros. on YouTube
Trailer · Universal Pictures on YouTube

Tom Cruise

@TomCruise · Jun 28, 2023

This summer is full of amazing movies to see in theaters. Congratulations, Harrison Ford, on 40 years of Indy and one of the most iconic characters in history. I love a double feature, and it doesn't get more explosive (or more pink) than one with Oppenheimer and Barbie.

80.3K1.1K
Post · @TomCruise on X

Barbie Movie

@barbiethemovie · Jun 30, 2023

Mission: Accepted!

97.8K349
Post · @barbiethemovie on X

映画『バービー』公式

@BarbieMovie_jp · Jul 31, 2023

82.4K1.6K
Post · @BarbieMovie_jp on X

david ehrlich

@davidehrlich · Jan 1, 2023

7 months and 21 days until Barbenheimer

3.8K10
Post · @davidehrlich on X

laila🌿❤️‍🔥

@falconsnat · Jun 29, 2023

my tshirt arrived

115.2K587
Post · @falconsnat on X
'Barbenheimer’ weekend energizes the box office, brings moviegoers back to theaters
NBC News
Mission: Accepted!
@barbiethemovie on X
Mission: Accepted!
@barbiethemovie on X
Mission: Accepted!
@barbiethemovie on X
Barbie | Main Trailer
Warner Bros. on YouTube
Oppenheimer | New Trailer
Universal Pictures on YouTube
Barbie Margot Robbie
Variety
This summer is full of amazing movies to see in theaters. Congratulations, Harrison Ford, on 40 years of Indy and one of the most iconic characters in history. I love a double feature, and it…
@TomCruise on X
This summer is full of amazing movies to see in theaters. Congratulations, Harrison Ford, on 40 years of Indy and one of the most iconic characters in history. I love a double feature, and it…
@TomCruise on X
This summer is full of amazing movies to see in theaters. Congratulations, Harrison Ford, on 40 years of Indy and one of the most iconic characters in history. I love a double feature, and it…
@TomCruise on X
barbie oppenheimer Movies
Variety
BARBENHEIMER
TIME
Boxd Office: Hi, Boppie! Barbenheimer’s opening weekend by the Letterboxd numbers • Journal • A Letterboxd Magazine
Letterboxd
Post by @BarbieMovie_jp on X
@BarbieMovie_jp on X
Barbenheimer poster
The Hollywood Reporter
Crouch End Picturehouse in July 2023; the photographer captioned the scene as Barbenheimer’s popcorn fallout. CC BY-SA 4.0.
No Swan So Fine / Wikimedia Commons
my tshirt arrived
@falconsnat on X
A pink suit and fedora worn as a Barbenheimer Halloween costume. CC BY-SA 4.0.
Ipdiot / Wikimedia Commons
‘Barbenheimer’ box office debut sparks hopes that cinema is back - Boston News, Weather, Sports | WHDH 7News
CNN (via WHDH)
The Barbenheimer Phenomenon: What Social Data Tells Us
Brandwatch
Barbenheimer | Know Your Meme
Know Your Meme

Spread Score

How it works
Reach65Contagion25Breadth90Velocity48Longevity2153

Numbers

Seed to observed peak
15 months
Apr 15 ’22 to Jul 25 ’23
Platforms
7
Started on X
Origin
Organic
Culture (no sector)

Mechanics

  • PairingPrimary
  • Identity badge
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

A casting joke became a double-feature plan for Barbie and Oppenheimer. Fans shared mashups, shirts and viewing schedules; studios joined in. The films opened to $244.5 million domestically, followed by a backlash in Japan.

Observed peak within the documented measurement window; not an all-time maximum.

Wikipedia views · Google searchesMar ’22MaySepFeb ’23JunAugOctFeb ’24JunObserved peakXPressInstagramOpen webBox officeTikTokYouTube
XPressInstagramOpen webBox officeTikTokYouTube

12 more events on this chart

Join free to see them

Timeline (15)

  1. April 2022

    Matt Neglia (@NextBestPicture) seed · Apr 15 ’22

    Matt Neglia quote-posted Barbie casting news with the word Barbenheimer.[1][2][3][4]

    Barbenheimer | Know Your Meme
    Open the first post ↗

  2. Variety press · Apr 26 ’22

    Variety reported that Barbie would open opposite Oppenheimer on July 21, 2023.[5]

    Barbie Margot Robbie

  3. June 2023

    Tom Cruise platform jump · Jun 28 ’23

    Tom Cruise endorsed a Barbie and Oppenheimer double feature in a ticket-photo post.[6][7]

    This summer is full of amazing movies to see in theaters. Congratulations, Harrison Ford, on 40 years of Indy and one of the most iconic characters in history. I love a double feature, and it…

  1. owner response · Jun 30 ’23

  2. platform jump · Jul 2023

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Why it worked

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  1. 1
  2. 2
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Pro opens the playbook, all 9 sourced numbers and 23 sources. Start with a free account.

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Origin
Organic
Sector
Culture (no sector)
Region
US
Reported figure
—
Evidence
Grade A

Spread the same way

Film · Box office · 202367

Barbie (2023 film)

Warner Bros. Pictures (distributor); Mattel (IP)

Pink promotion and Barbenheimer accompanied Barbie’s $162 million domestic opening.

3.3B impressions

1 / 8

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New cases, every week

How the next thing spread, the week it does.