Where “Beef (series)” started

Netflix / SXSW, on Open web, Mar 18, 2023. It reached 6 platforms in 10 months.

LineageContestedKey steps, 12 of 16. Lines follow time and platform
Steven Yeun as Danny in his pickup truck.NetflixBefore the first postCreator Lee Sung Jin, Ali Wong and Steven Yeun on stage at a Beef event.Netflix / SXSWFirst postPressOwner responseCommercialPlatform jumpBacklashPressObserved peakPlatform jumpOwner responseAfterlifePatient zero