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Library/Series/Beef (series)
Grade A23 sourcesHIS-01263

Beef (series)

Series · 2023 · Notable

56Editable slideCertificate

Netflix’s road-rage series won eight Emmys after topping Nielsen’s streaming chart.

Nancy Wang Yuen

@nancywyuen · Apr 6, 2023

For Asian American Christians and Exvangelicals, #Beef is so culturally accurate that it was triggering/cringey to watch because REAL praise band team members 🎸were cast in these OC Korean church 💒 scenes! 😂

1745
Post · @nancywyuen on X
Clip · TikTok
Clip · TikTok
Official first-season cast guide with Danny Cho and Amy Lau.
Netflix
Ali Wong and Steven Yeun taking a selfie in a scene from Beef.
Netflix
Steven Yeun as Danny in his pickup truck.
Netflix Tudum
Creator Lee Sung Jin, Ali Wong and Steven Yeun on stage at a Beef event.
Netflix Tudum
Ali Wong as Amy Lau in a scene from Beef.
TIME
Artist David Choe, who plays Isaac in Beef.
TIME
Ali Wong in character in 'Beef,' sitting on a luxurious bed wearing pink pajamas.
The Hollywood Reporter
Steven Yeun (black T-shirt), David Choe (white T-shirt with colorful wooden pendant necklace), Ali Wong (blue, green and white dress) and Lee Sung Jin (light blue suit) pose together for a photo.
The Hollywood Reporter
Steven Yeun as Danny Cho singing in church.
Netflix Tudum
Steven Yeun and Ali Wong in Netflix's 'Beef'
The Hollywood Reporter

Spread Score

How it works
Reach74Contagion35Breadth70Velocity58Longevity2856

Numbers

Observed peak date
Week of Apr 16, 2023
Mar 18 ’23 to Week of Apr 16, 2023
Platforms
6
Started on Open web
Origin
Mixed
Entertainment

Mechanics

  • Identity badgePrimary
  • Maker origin
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Beef premiered at SXSW, then Netflix released the season. Viewers shared its church scenes and a singing clip; Nielsen ranked it first in its second streaming week. Choe’s past comments drew criticism. The season won eight Emmys.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesFeb ’21AprOctJun ’22DecApr ’23MayJulNovMay ’24OctObserved peakPressOpen webXTikTokAudioTV
PressOpen webXTikTokAudioTV

13 more events on this chart

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Timeline (16)

  1. March 2021

    Netflix / A24 precursor · Mar 24 ’21

    Netflix ordered the A24 series after winning an auction for Lee Sung Jin’s pitch.[1]

    Open the first post ↗

  2. March 2023

    Netflix precursor · Mar 15 ’23

    Netflix released the trailer for the road-rage series starring Steven Yeun and Ali Wong.[2]

    Steven Yeun as Danny in his pickup truck.

  3. Netflix / SXSW seed · Mar 18 ’23

    Beef premiered publicly at SXSW in Austin before its Netflix release.[3][4]

    Creator Lee Sung Jin, Ali Wong and Steven Yeun on stage at a Beef event.

  1. press · Mar 18 ’23

  2. owner response · Mar 30 ’23

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade A

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$263.5M on a $12M budget

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How the next thing spread, the week it does.