Who started “Benito Antonio x Zara”?

@itscarlosivan, on X, May 16, 2026. It reached 6 platforms in 13 days.

LineageContestedKey steps, 12 of 17. Lines follow time and platform
Zara / Bad BunnyBefore the first postBad Bunny llega a Zara de Plaza Las Américas y transforman la tienda para el lanzamiento de su colección 🇵🇷@itscarlosivanFirst postPlatform jumpOwner responsePressPlatform jumpBacklashOwner responsePeakPlatform jumpCommercialBacklashPatient zero