Where “Beyoncé ‘Texas Hold ’Em’” started

Beyoncé / Parkwood Entertainment, on Audio, Feb 11, 2024. It reached 4 platforms in 3 months.

LineageEach dot, 1,000 TikTok sound uses by February 25; reported lower boundContestedKey steps, 10 of 15. Lines follow time and platform
Verizon | Can't B BrokenBeyoncé / VerizonBefore the first postBeyoncé / Parkwood EntertainmentFirst postbeyonceVariety / The GuardianPressBacklashPlatform jumpOwner responsePlatform jumpCommercialMilestonePlatform jumpPatient zero