LibraryNowPlayMechanicsMCP

Kinds

Campaign417Product127Food & drink30App & software69Film95Series98Music85Game152Book61Creator moment68Meme & format143Trend & aesthetic45Activity62Moment142
PricingPrivacyTermsRefundsPress
Library/Music/Beyoncé ‘Texas Hold ’Em’
Grade A22 sourcesHIS-01549

Beyoncé ‘Texas Hold ’Em’

Music · 2024 · Notable

56Editable slideCertificate

Beyoncé became the first Black woman with a No. 1 on Billboard’s Hot Country Songs.

Beyoncé ‘Texas Hold ’Em’: cover art
Wikipedia (non-free, fair use)
Verizon | Can't B Broken
The One Club / Ogilvy award submission
beyonce
Variety
Beyoncé Delivers Epic Gift of a Halftime Performance + 'Beyoncé Bowl' Is Coming to Netflix Soon! - About Netflix
Netflix / Parkwood Entertainment
Beyonce
Billboard

Spread Score

How it works
Reach46Contagion45Breadth70Velocity100Longevity2556

Numbers

US country radio audience impressions, week ending February 15
1.1M
As of Feb 15, 2024 · Audio · Billboard
Seed to milestone
2 weeks
Feb 11 ’24 to Feb 26 ’24
Platforms
5
Started on Audio
Origin
Mixed
Entertainment

Mechanics

  • Sound or audio memePrimary
  • Fandom mobilisation
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

A paid Super Bowl ad preceded Beyoncé’s single release. Radio rejection prompted fan requests, while line dances spread on TikTok. She became the first Black woman atop Hot Country Songs, then led the Hot 100 and Global 200.

Documented milestone; not a measured attention peak.

Wikipedia views · Google searchesJan ’24FebMarAprMaySepFeb ’25JunOctMilestoneTVAudioPressXTikTok
TVAudioPressXTikTok

12 more events on this chart

Join free to see them

Timeline (15)

  1. February 2024

    Beyoncé / Verizon precursor · Feb 11 ’24

    Beyoncé teased new music in Verizon’s paid Super Bowl commercial.[1][2]

    Verizon | Can't B Broken
    Open the first post ↗

  2. Beyoncé / Parkwood Entertainment seed · Feb 11 ’24

    Beyoncé released Texas Hold ’Em and 16 Carriages on streaming services.[3][1]

  3. Variety / The Guardian press · Feb 12 ’24

    Variety and The Guardian reviewed the songs as Beyoncé’s move into country music.[4][5]

    beyonce

  1. backlash · Feb 13 ’24

  2. platform jump · Feb 13 ’24

Join free to see the other 12 events and the full chart. Free, on every case.

or continue with Google

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 12 sourced numbers and 22 sources. Start with a free account.

Join freeGo Pro · $13/mo
Origin
Mixed
Sector
Entertainment
Region
US
US country radio audience impressions, week ending February 15
1.1M
As of Feb 15, 2024 · Audio · Billboard
Evidence
Grade A

Spread the same way

Music · YouTube · 201667

Baby Shark Dance

Pinkfong (SmartStudy, now The Pinkfong Company)

Pinkfong reported 17.2 billion views for YouTube's most watched video.

17.2B views

1 / 8

  • Baby Shark Dance
  • Running Up That Hill (2022 revival)
  • INDUSTRY BABY
  • Fancy Like
  • good 4 u
  • Drake In My Feelings
  • MONTERO (Call Me by Your Name)
  • Gnarly — KATSEYE

New cases, every week

How the next thing spread, the week it does.