15 stepsHIS-00722

Where “BMW Zeus & Hera” started

BMW USA, on YouTube, Feb 8, 2022. It reached 6 platforms in 13 months.

LineageKey steps, 10 of 15. Lines follow time and platform

Precursor

BMW USAFirst postPressOwner responsePeakCommercialCommercialPlatform jumpOwner responseAfterlifePatient zero

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LineageKey steps, 10 of 15. Lines follow time and platform

Precursor

BMW USAFirst postPressOwner responsePeakCommercialCommercialPlatform jumpOwner responseAfterlifePatient zero