Spread Certificate · No. HIS-00722

This certifies how far it spread
BMW of North America ·February 2022 ·seeded onYouTubethenInstagramPressOpen webTVRedditRetail
Spread Score
45
Notable
1.7M
Promotional poster Instagram likes reported before airing
Los Angeles Times
2 outlets
National press, from Los Angeles Times and NPR / Georgia Public Broadcasting
Week of Feb 14, 2022
Peak date, Feb 8 ’22 to Week of Feb 14, 2022
7 platforms
Started on YouTube
5.2B impressions
Campaign total impressions; undated strategist claim
Per Joshua McKenzie German, campaign communications strategist
#3
Ace Metrix Most Likable rank, reported by agency parent
Per Omnicom Group / PR Newswire
#7
USA TODAY Ad Meter rank, reported by agency parent
Per Omnicom Group / PR Newswire