Where “The McWhopper Proposal” started

@BurgerKing, on X, Aug 26, 2015. It reached 6 platforms in 12 months.

LineageEach dot, 100 agency-reported DIY videos, all platforms (lower bound)ContestedKey steps, 12 of 17. Lines follow time and platform
.@McDonalds let’s #SettleTheBeef to raise awareness for @PeaceOneDay. #McWhopperProposal http://t.co/GEXRHve53D http://t.co/o3APQ2QzKC@BurgerKingFirst postCBS BostonPressPeakPlatform jumpBacklashPlatform jumpPressBacklashOwner responsePlatform jumpPlatform jumpAfterlifePatient zero