Where “Burger King Whopper Detour” started

@BurgerKing, on X, Dec 4, 2018. It reached 7 platforms in 22 months.

LineageContestedKey steps, 10 of 16. Lines follow time and platform
@BurgerKingBefore the first post@BurgerKingFirst postMarketing DivePressPlatform jumpPlatform jumpPeakCommercialBacklashCommercialAfterlifePatient zero