Where “Buster the Boxer” started

John Lewis, on YouTube, Nov 10, 2016. It reached 8 platforms in 6 months.

LineageContestedKey steps, 9 of 17. Lines follow time and platform
The IndependentBefore the first postJohn Lewis Christmas Advert 2016 - #BusterTheBoxerJohn LewisFirst postPeakBacklashPlatform jumpPressCommercialBacklashAfterlifePatient zero