Where “Chipotle “The Scarecrow”” started

Chipotle, on YouTube, Sep 11, 2013. It reached 6 platforms in 9 months.

LineageContestedKey steps, 12 of 16. Lines follow time and platform
ChipotleFirst postUSA TodayPressChipotleApp storesCommercialPlatform jumpMilestoneBacklashOwner responsePlatform jumpPressPlatform jumpAfterlifePatient zero