Who started “Clé de Peau Beauté: Thirst Trap feat. Martha Stewart”?

Martha Stewart, on TikTok, Feb 1, 2022. It reached 5 platforms in 16 months.

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#ad Gorgeous, gorgeous people love @cledepeaubeauteUS concealer! #ad #cledepeaubeauteMartha StewartFirst postMartha Stewart on Instagram: "Remember my iconic thirst trap? I’m finally revealing how I create the perfect selfie. Make sure to follow me on @MarthaStewart on TikTok to see what I’m cooking up…Martha StewartInstagramMartha Stewart’s Latest TikTok Thirst Trap Does Not DisappointLaunch-week pressPressPlatform jumpOwner responseCommercialPressBacklashAfterlifePatient zero