Grade B26 sourcesHIS-00507
Clé de Peau Beauté: Thirst Trap feat. Martha Stewart
Campaign · 2022 · Notable
The advertiser reported 3 billion press impressions from Martha Stewart’s beauty ads.
Spread Score
How it worksNumbers
- Advertiser-reported press impressions; cutoff undisclosed
- 3B
- Self-reported · MMA Global / advertiser submission
- Peak date
- Week of Feb 1, 2022
- Feb 1 ’22 to Week of Feb 1, 2022
- Platforms
- 5
- Started on TikTok
- Leverage
- 57×
- 48M on 845K followers at seed
How it spread
Trace the originClé de Peau launched five paid TikToks with Martha Stewart, then cross-posted to Instagram. The campaign reached press and a later New York Times profile. The advertiser reported billions of press impressions and a top-selling concealer.
Dates use the stated precision; chart positions are date anchors.
12 more events on this chart
Join free to see themTimeline (15)
February 2022
Martha Stewart seed · Feb 1 ’22
Stewart posted the paid selfie tutorial at 14:17:56 UTC to her TikTok account.[1][2][3]
845K followersOpen the first post ↗
Changelogupdated Oct 16 ’26
- Revised 2 numbers
- Added: 15 events, 20 sources · Score 44 · Fact-check passed (35 claims)
Spread the same way
New cases, every week
How the next thing spread, the week it does.