Where “Coors Light: Case of the Mondays” started

Coors Light / Mischief @ No Fixed Address, on Press, Jan 13, 2025. It reached 7 platforms in 14 months.

LineageContestedKey steps, 12 of 16. Lines follow time and platform
Coors Light / Mischief @ No Fixed AddressFirst postRefershment? Here is the back page of this morning's @globeandmail . @CoorsLight can't spell! Good promotion for editors --and @dryjanuary !@pkuitenbrouwerXCOORS LIGHT STATEMENT ON MISSPELLED ADSCoors LightPressPlatform jumpCommercialPressCommercialOwner responsePeakBacklashCommercialAfterlifePatient zero