Spread Certificate · No. HIS-00383
This certifies how far it spread
Coors Light: Case of the Mondays
Coors Light / Molson Coors; Mischief @ No Fixed Address (creative agency) ·January 2025 ·seeded onPressthenXInstagramRetailOpen webYouTubeTV
Spread Score
47
Notable
Verified independently
98.5K
Morning Brew X post views, live counter; incomplete platform sample
Morning Brew / X
432
Peter Kuitenbrouwer X post views, live counter; incomplete sample
Peter Kuitenbrouwer / X
28 days
Seed to peak, Jan 13 to Feb 10
7 platforms
Started on Press
Claimed, not audited
12.8B impressions
Earned impressions, latest opened award-entry claim
Per The One Club / The One Show; results supplied by campaign entrant
1.8M sold
Limited-edition 12-packs sold in three weeks (entrant claim)
Per The One Club / The One Show; results supplied by campaign entrant
12.6B impressions
Earned impressions, July brand report via Marketing Dive
Per Marketing Dive