Where “Dilly Dilly” started

Bud Light, on TV, Aug 1, 2017. It reached 9 platforms in 2.4 years.

LineageEach dot, 1,000 global #DillyDilly uses (Brandwatch claim; all accounts)Key steps, 12 of 17. Lines follow time and platform
A medieval king toasted guests bringing Bud Light and banished a guest bringing mead.Bud LightFirst postMediaPostPressOKC Thunder MemesFacebookOwner responsePlatform jumpPlatform jumpPlatform jumpPlatform jumpPeakPressOwner responseAfterlifePatient zero