Where “Dove Cost of Beauty” started

Dove, on YouTube, Apr 12, 2023. It reached 5 platforms in 19 months.

LineageContestedKey steps, 11 of 16. Lines follow time and platform
DoveBefore the first postSocial Media's Impact on Kids' Mental Health: A Dove FilmDoveFirst postMarketing DivePressPlatform jumpPlatform jumpPeakBacklashOwner responseCommercialBacklashAfterlifePatient zero