Where “e.l.f. eyes.lips.face.sticky.” started

e.l.f. Cosmetics, on TV, Feb 12, 2023. It reached 6 platforms in 10 months.

LineageContestedKey steps, 8 of 15. Lines follow time and platform
From Jennifer Coolidge for E.l.f. to Fenty, beauty taps into Super Bowl marketinge.l.f. CosmeticsBefore the first posteyes.lips.face.sticky. | e.l.f. Cosmetics Game Day Commercial 2023e.l.f. CosmeticsFirst postSuper Bowl Commercials, From Adam Driver(s) to M&M Candies; the Hits and the Misses | KQEDNPR / MediaPostPressPlatform jumpBacklashOwner responseCommercialAfterlifePatient zero