Who started “e.l.f.ino & schmarnes”?

tori, on X, Aug 11, 2025. It reached 7 platforms in 10 days.

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have you fallen victim to overpriced beauty ⁉️ hit our line ☎️ 1-855-COLD-HARD-LASH today to see what your case is worth #elfcosmetics #eyeslipsface #ElfinoandSchmarnese.l.f. CosmeticsBefore the first postso like, why is @elfcosmetics working with a man like matt rife who is extremely misogynistic and sexist when their primary demographic is women?toriFirst postThe internet reacts to Matt Rife x e.l.f. commercialReddit usersRedditPlatform jumpBacklashBacklashOwner responseOwner responsePeakPlatform jumpAfterlifePatient zero