Where “Fearless Girl” started

State Street Global Advisors, on Open web, Mar 7, 2017. It reached 4 platforms in 5.7 years.

LineageEach dot, 1,000 unique Instagram posts, three months (producer estimate, nearly)ContestedKey steps, 12 of 18. Lines follow time and platform
Fearless Girl | State StreetState Street Global AdvisorsFirst postPublic Twitter usersXThe Wall Street JournalPressPressPlatform jumpPlatform jumpBacklashPeakCommercialPlatform jumpOwner responseAfterlifePatient zero