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Library/Campaign/Fearless Girl
Grade B29 sourcesHIS-00160

Fearless Girl

Campaign · 2017 · Notable

Made by McCann New York · Source

50Editable slideCertificate

A Wall Street statue drew 4.6 billion Twitter impressions in a campaign report.

Elizabeth Warren

@ewarren · Apr 18, 2017

Fight like a girl.

25.5K1.1K
Post · @ewarren on X
'Fearless Girl' statue face off Wall Street Bull in New York
TIME
Fearless Girl | State Street
State Street Global Advisors
Fearless Girl
Wikipedia (non-free, fair use)
Fight like a girl.
@ewarren on X
McCann Honored with Three Grand Prix Lions at Cannes Lions Festival
McCann / PR Newswire
U.S.-NEW YORK-WALL STREET-"FEARLESS GIRL" STATUE
TIME
Fearless Girl facing the New York Stock Exchange; the statue is blurred in this CC photo.
Billie Grace Ward
'Fearless Girl', the now-iconic statue, comes to Dublin
RTÉ (Ireland)
Lightning in a Bottle: How the Fearless Girl campaign became a movemen | Financial Narrative
Financial Narrative
Maker Stier van Wall Street niet blij met Fearless Girl
NOS
The Fearless Girl faces the Wall Street bull.
ABC News (Australia)
Artist wants ‘Fearless Girl’ to go | Watch News Videos Online
Global News (Canada)
How a ‘Fearless Girl’ Went Viral
Institutional Investor
Fearless Girl, a case study for Creativity!
Media Marketing, summarizing Adweek
Fearless Girl Is Unveiled at Her New Home in Front of the New York Stock Exchange | Muse by Clios
Muse by Clios
移民向けアプリ、少女像ゲリラ設置 トランプ時代の「反骨」の創造力
Project Design Online
Cannes Lions 2017: McCann New York’s ‘Fearless Girl’ picks up fourth Grand Prix with Titanium Lions win - adobo Magazine Online
adobo Magazine

Spread Score

How it works
Reach64Contagion45Breadth100Velocity0Longevity1250

Numbers

Twitter impressions, first twelve weeks (reported)
4.6B
As of Sep 12, 2017 · X · Self-reported · Media Marketing, summarizing Adweek
Peak date
Week of Apr 18, 2017
Mar 7 ’17 to Week of Apr 18, 2017
Platforms
4
Started on Open web
Origin
Stunt
Finance

Mechanics

  • PairingPrimary
  • Platform jump
  • Press loop
  • Controversy
  • Political adoption
  • Visible in use

How it spread

Trace the origin

State Street installed a girl opposite Charging Bull, then visitors shared photos and petitioned to keep her. The city retained the statue and later moved it to the NYSE. SSGA reported board changes; a pay settlement and replica-rights dispute drew further coverage.

Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesDec ’16Apr ’17JunSepNovApr ’18SepDecFeb ’20May ’21Aug ’22PeakOpen webXPressInstagram
Open webXPressInstagram

15 more events on this chart

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Timeline (18)

  1. March 2017

    State Street Global Advisors seed · Mar 7 ’17

    State Street installed Kristen Visbal’s bronze girl opposite Charging Bull in New York.[1][2][15]

    Fearless Girl | State Street
    Open the first post ↗

  2. Public Twitter users platform jump · Mar 7 ’17

    The campaign reported over a billion Twitter impressions in its first twelve hours.[3]

  3. The Wall Street Journal press · Mar 7 ’17

    The Wall Street Journal covered State Street’s call for women directors and displayed a photo of Fearless Girl.[18]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 number · Revised 5 numbers
  2. 2026-10-13Added 7 sources · Archived 7 sources · Revised 18 numbers · Added 1 evidence check · Score 48 → 50 · Fact-check passed (42 claims)
  3. 2026-10-12Added: 16 events, 20 sources · Score 48
Origin
Stunt
Sector
Finance
Region
US
Twitter impressions, first twelve weeks (reported)
4.6B
As of Sep 12, 2017 · X · Self-reported · Media Marketing, summarizing Adweek
Evidence
Grade B

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70M views

New cases, every week

How the next thing spread, the week it does.

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· Source
Wikipedia views · Google searchesDec ’16Apr ’17JunSepNovApr ’18SepDecFeb ’20May ’21Aug ’22PeakOpen webXPressInstagram
Open webXPressInstagram

15 more events on this chart

Join free to see them

  1. March 2017

    State Street Global Advisors seed · Mar 7 ’17

    State Street installed Kristen Visbal’s bronze girl opposite Charging Bull in New York.[1][2][15]

    Fearless Girl | State Street
    Open the first post ↗

  2. Public Twitter users platform jump · Mar 7 ’17

    The campaign reported over a billion Twitter impressions in its first twelve hours.[3]

  3. The Wall Street Journal press · Mar 7 ’17

    The Wall Street Journal covered State Street’s call for women directors and displayed a photo of Fearless Girl.[18]

  1. press · Mar 8 ’17

  2. platform jump · Mar 9 ’17

Join free to see the other 15 events and the full chart. Free, on every case.

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Why it worked

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