Where “Fenty Beauty Launch” started

Fenty Beauty, on Retail, Sep 8, 2017. It reached 6 platforms in 13 months.

LineageKey steps, 11 of 16. Lines follow time and platform
PrecursorRihanna Launches Fenty Beauty, a Global Makeup Brand, in 17 CountriesFenty BeautyFirst postPeakPlatform jumpPlatform jumpOwner responseCommercialCommercialPressOwner responseAfterlifePatient zero