Who started “Gap brown hoodie revival”?

Barbara Kristoffersen, on TikTok, Jan 28, 2021. It reached 4 platforms in 16 months.

LineageKey steps, 8 of 16. Lines follow time and platform
fitsBarbara KristoffersenFirst postOutfit-roundup accountsInstagramCMO Mary Alderete on how Gap indirectly grew a TikTok presenceMary Alderete / GapTikTokPlatform jumpCommercialPressPeakAfterlifePatient zero