Grade B14 sourcesHIS-00173
Gap brown hoodie revival
Product · 2021 · Niche
TikTok demand brought back a brown Gap hoodie reported at up to $300 on resale sites.
Spread Score
How it worksNumbers
- Seed brown-hoodie TikTok views
- >1M
- One post · Reported Jun 24, 2021 · TikTok · Good Morning America / ABC News
- Peak date
- Week of Jun 28, 2021
- Jan 28 ’21 to Week of Jun 28, 2021
- Platforms
- 4
- Started on TikTok
- Origin
- Mixed
- Fashion & accessories
How it spread
Trace the originKristoffersen wore a discontinued brown Gap hoodie on TikTok. Resellers raised prices and Gap reopened preorders. Gifting and planned creator posts supported a color vote; neon pink won.
Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
January 2021
February 2021
Outfit-roundup accounts platform jump · Feb 2021
Gap hoodies circulated through outfit-roundup Instagram accounts and Pinterest boards.[3]
March 2021
Mary Alderete / Gap owner response · Mar 2021
Gap’s CMO said the brand had gifted hoodies and recipients had posted their own content.[4]
Changelogupdated Oct 12 ’26
- Added: 16 events, 14 sources · Score 32
Spread the same way
New cases, every week
How the next thing spread, the week it does.