Where “Heinz: #FindTheKetchupBoatGuy” started

@heinz, on Instagram, Feb 14, 2023. It reached 6 platforms in 15 months.

LineageContestedKey steps, 12 of 16. Lines follow time and platform
Armada de ColombiaBefore the first postHeinz on Instagram: "To whoever finds this message, We need your help tracking down an amazing man with an amazing story. You may remember Elvis Francois as the brave sailor who survived on nothing…@heinzFirst post@heinzInstagramPressPlatform jumpPlatform jumpOwner responsePlatform jumpPeakBacklashBacklashAfterlifePatient zero