Where “Heinz Mustard: Heinz Mustard X Mustard” started

Heinz, on TV, Feb 2, 2025. It reached 7 platforms in 13 months.

LineageEach dot, 100 sponsored X hashtag posts (entrant claim; lower bound)Key steps, 11 of 15. Lines follow time and platform
Heinz - Mustard X MustardHeinzFirst postHeinz licenses Kendrick Lamar's "TV Off" for Grammys commercialThe Needle DropPressTwo mustard legends, together at last. #MUSTAAAAAARD #Heinz @mustard@HeinzTweetsXPressPlatform jumpPeakPlatform jumpAfterlifeCommercialOwner responseCommercialPatient zero