Where “H&M x Balmain” started

H&M and Balmain, on Retail, Nov 5, 2015. It reached 4 platforms in 9.0 years.

LineageKey steps, 6 of 15. Lines follow time and platform
PrecursorShoppers emptying an H&M store in Florence during the launchH&M and BalmainFirst postPlatform jumpPeak proxyPressAfterlifePatient zero