Who started “Hydro Flask and the VSCO girl”?

Greer Jones, on YouTube, Jan 30, 2019. It reached 7 platforms in 2.2 years.

LineageEach dot, 10,000 instagram #VSCOgirl tagged posts reported by VogueContestedKey steps, 12 of 16. Lines follow time and platform
Greer JonesFirst postTikTok usersTikTokHannah Meloche and Haley PhamYouTubePressPlatform jumpOwner responseOwner responsePeak proxyBacklashCommercialCommercialAfterlifePatient zero