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Library/Trend & aesthetic/Hydro Flask and the VSCO girl
Grade B23 sourcesHIS-01367

Hydro Flask and the VSCO girl

Trend & aesthetic · 2019 · Notable

52Editable slideCertificate

Hydro Flasks became a VSCO girl badge; a vendor reported sales growth above 200%.

Clip · Hannah Meloche on YouTube
Clip · TikTok
A red Hydro Flask bottle in Utah, 2016
puuikibeach / Wikimedia Commons
Greer Jones’s becoming-the-ultimate-VSCO-girl YouTube video, an early documented version of the trend.
Greer Jones on YouTube, via Wayback Machine
Pura Vida bracelets, scrunchies and checkered Vans in a giveaway post
Pura Vida® on Instagram
Illustration of a VSCO girl with a Hydro Flask among friends
Slate
Beauty products on a bathroom shelf
Into The Gloss
Insulated water bottles in a timeline of trendy bottles
VinePair
A car tire about to crush a Hydro Flask
PAPER

Spread Score

How it works
ReachNo data yetContagion60Breadth60Velocity13Longevity6852

Numbers

Instagram #VSCOgirl tagged posts reported by Vogue
1.3M
As of Sep 10, 2019 · Instagram · British Vogue
Peak proxy date
Sep 2019
Jan 30 ’19 to Sep 2019
Platforms
7
Started on YouTube
Origin
Organic
Home & lifestyle

Mechanics

  • Identity badgePrimary
  • Visible in use
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

YouTube transformations and TikTok parodies made Hydro Flasks a VSCO girl marker. Brands and press adopted the label. Helen of Troy reported Housewares growth, then later named VSCO among Hydro Flask’s growth factors; it did not isolate a sales lift from the meme.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesDec ’18Mar ’19JunJulSepOctDecFeb ’20JunNovMay ’21Peak proxyYouTubeTikTokPressXInstagramOpen webRetail
YouTubeTikTokPressXInstagramOpen webRetail

13 more events on this chart

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Timeline (16)

  1. January 2019

    Greer Jones seed · Jan 30 ’19

    Greer Jones posted a video about becoming the ultimate VSCO girl.[1][2]

    Greer Jones’s becoming-the-ultimate-VSCO-girl YouTube video, an early documented version of the trend.
    Open the first post ↗

  2. June 2019

    TikTok users platform jump · Jun 2019

    TikTok users filmed VSCO-style sleepovers with pool floats, trampolines and decorative lights.[1]

  3. Hannah Meloche and Haley Pham platform jump · Jun 21 ’19

    Hannah Meloche and Haley Pham filmed a VSCO girl transformation for a lifestyle-video audience.[3][4]

  1. press · Jul 26 ’19

  2. platform jump · Aug 9 ’19

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Why it worked

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Origin
Organic
Sector
Home & lifestyle
Region
US
Instagram #VSCOgirl tagged posts reported by Vogue
1.3M
As of Sep 10, 2019 · Instagram · British Vogue
Evidence
Grade B

Spread the same way

Product · Press · 201938

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Love

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500 sold

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New cases, every week

How the next thing spread, the week it does.