Where “IKEA Game of Throws” started

@IKEAUK, on X, Aug 7, 2017. It reached 7 platforms in 9 months.

LineageKey steps, 12 of 16. Lines follow time and platform
Architectural DigestBefore the first post‘Night gathers, and now my watch begins…’ The loyal SKOLD rug – as worn by the IKEA Night’s Watch@IKEAUKFirst postIt’s been a question of Game of Throws rather than Thrones in Hope&Glory this week as the costume designer had a secret to share …@IKEAUKXPlatform jumpPlatform jumpPressMilestonePlatform jumpPlatform jumpCommercialPlatform jumpAfterlifePatient zero