Where “I Love Bees (Halo 2 ARG)” started

Microsoft / 42 Entertainment, on Open web, Jul 16, 2004. It reached 6 platforms in 18 months.

LineageContestedKey steps, 12 of 16. Lines follow time and platform
Microsoft / 42 EntertainmentFirst postCelina / beekeepers on IRCGroup chatsSlashdot / simoniker and commentersOpen webPlatform jumpOwner responseBacklashPlatform jumpPlatform jumpMilestoneCommercialCommercialAfterlifePatient zero