Where “INDUSTRY BABY” started

Lil Nas X and Jack Harlow, on YouTube, Jul 23, 2021. It reached 6 platforms in 2.7 years.

LineageEach dot, 10,000 TikTok creations reported by TikTok’s PR agency in April 2022Key steps, 10 of 17. Lines follow time and platform
Lil Nas X, Jack Harlow - INDUSTRY BABY (Official Video)The Bail ProjectBefore the first postLil Nas X and Jack HarlowFirst postPressCommercialOwner responsePeakCommercialPlatform jumpOwner responseAfterlifePatient zero