LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Music/INDUSTRY BABY
Grade B26 sourcesHIS-00228

INDUSTRY BABY

Music · 2021 · Viral

62Editable slideCertificate

A prison-break video and TikTok remixes accompanied a Billboard Hot 100 No. 1.

Original · LilNasXVEVO
Lil Nas X, Jack Harlow - INDUSTRY BABY (Official Video)
LilNasXVEVO on YouTube
INDUSTRY BABY: cover art
Wikipedia (non-free, fair use)
INDUSTRY BABY - Single by Lil Nas X & Jack Harlow on Apple Music
Apple Music / Columbia Records
Bail Funds Backed By Your Favorite Band
The Bail Project
Lil Nas X's new music video raises more than $21,000 to combat mass incarceration in just hours
CBS News
RM, Lil Nas X
Billboard
‘League of Legends’ Worlds 2021: Behind the Anticipation, Activations, and Anthem With Riot Game’s Carrie Dunn — Spotify
Spotify Newsroom
Jack Harlow, Lil Nas X
Billboard
“First Class” Jack Harlow, Ghanaian Drill, and More TikTok Music Stories - Audible Treats
TikTok / Audible Treats
Lil Nas X's 'Industry Baby' | Know Your Meme
Know Your Meme
Lil Nas X's VMAs Performance Draws SpongeBob Comparisons – and Some NSFW Feelings
TheWrap
MTV VMAs 2022: The Complete Winners List
TheWrap

Spread Score

How it works
Reach42Contagion45Breadth100Velocity65Longevity6762

Numbers

U.S. radio audience impressions, week ending October 14
64M
As of Oct 14, 2021 · Audio · Billboard
Peak date
Week of Jul 29, 2021
Jul 23 ’21 to Week of Jul 29, 2021
Platforms
6
Started on YouTube
Origin
Seeded
Entertainment

Mechanics

  • Sound or audio memePrimary
  • Controversy
  • Platform jump
  • Press loop
  • Newsjacking

How it spread

Trace the origin

Lil Nas X released a prison-break video with a bail fundraiser, then redirected criticism to the song. TikTok covers became memes, and 100 Thieves chose it for an official playlist. It reached No. 1 on the Hot 100 after discounted versions went on sale.

Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesJun ’21AugSepOctNovMar ’22JunSepApr ’23OctMay ’24PeakYouTubeOpen webPressAudioTikTokTV
YouTubeOpen webPressAudioTikTokTV

14 more events on this chart

Join free to see them

Timeline (17)

  1. July 2021

    Lil Nas X precursor · Jul 19 ’21

    Lil Nas X announced the single with a mock trial about his Satan Shoes.[1]

    Open the first post ↗

  2. The Bail Project precursor · Jul 21 ’21

    A Bail Project page dated July 21 carried a Lil Nas X appeal to donate to the Bail X Fund.[26]

    INDUSTRY BABY - Single by Lil Nas X & Jack Harlow on Apple Music

  3. Lil Nas X and Jack Harlow seed · Jul 23 ’21

    Lil Nas X released INDUSTRY BABY with Jack Harlow and a prison-break music video.[2][3][4]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 25 sources · Score 62 · Cleared the depth bar · Fact-check passed (39 claims)
Origin
Seeded
Sector
Entertainment
Region
US
U.S. radio audience impressions, week ending October 14
64M
As of Oct 14, 2021 · Audio · Billboard
Evidence
Grade B

Spread the same way

I'm Not Racist

YouTube · 2017

66
Joyner Lucas - I'm Not Racist

155.7M views

Fancy Like

Audio · 2021

61
Fancy Like

4.3B impressions

good 4 u

YouTube · 2021

61
Olivia Rodrigo - good 4 u (Official Video)

3.8M impressions

Drake In My Feelings

Audio · 2018

60
Drake - In My Feelings

393M streams

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Wikipedia views · Google searchesJun ’21AugSepOctNovMar ’22JunSepApr ’23OctMay ’24PeakYouTubeOpen webPressAudioTikTokTV
YouTubeOpen webPressAudioTikTokTV

14 more events on this chart

Join free to see them

  1. July 2021

    Lil Nas X precursor · Jul 19 ’21

    Lil Nas X announced the single with a mock trial about his Satan Shoes.[1]

    Open the first post ↗

  2. The Bail Project precursor · Jul 21 ’21

    A Bail Project page dated July 21 carried a Lil Nas X appeal to donate to the Bail X Fund.[26]

    INDUSTRY BABY - Single by Lil Nas X & Jack Harlow on Apple Music

  3. Lil Nas X and Jack Harlow seed · Jul 23 ’21

    Lil Nas X released INDUSTRY BABY with Jack Harlow and a prison-break music video.[2][3][4]

  1. press · Jul 23 ’21

  2. commercial · Jul 23 ’21

Join free to see the other 14 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 11 sourced numbers and 26 sources. Start with a free account.

Join freeGo Pro