Where “It's a Tide Ad” started

Tide, on TV, Feb 4, 2018. It reached 5 platforms in 4.2 years.

LineageEach dot, 1,000 reported #TideAd hashtag uses, including influencersKey steps, 9 of 16. Lines follow time and platform
TideBefore the first postTide | It's A Tide Ad — Blake Morris Group Creative DirectorTideFirst postViewersXPeakPlatform jumpPressOwner responseCommercialAfterlifePatient zero