Who started “Juicero press-by-hand story”?

Bloomberg, on YouTube, Apr 19, 2017. It reached 5 platforms in 16 months.

LineageContestedKey steps, 11 of 16. Lines follow time and platform
JuiceroBefore the first postBloombergFirst postPlatform jumpPlatform jumpOwner responsePeak proxyBacklashBacklashPressCommercialAfterlifePatient zero