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Library/Moment/Juicero press-by-hand story
Grade B19 sourcesHIS-01670

Juicero press-by-hand story

Moment · 2017 · Notable

42Editable slideCertificate

Bloomberg showed the $399 Juicero press could be bypassed by squeezing its packs by hand.

Original · Bloomberg Originals / David Nicholson and Henry Baker
Post · X
Clip · Juicero on YouTube
Official Juicero press and Produce Packs product photograph from its January 2017 price announcement.
Juicero / PR Newswire
Do You Need a $400 Juicer?
Bloomberg Originals on YouTube
A disassembled Juicero press displayed at Bolt, photographed September 6, 2018; CC BY 2.0.
Steve Jurvetson
Juicero: Making Juice is Easy
Juicero on YouTube

Spread Score

How it works
ReachNo data yetContagion35Breadth50Velocity65Longevity1642

Numbers

Peak proxy date
Week of Apr 21, 2017
Apr 19 ’17 to Week of Apr 21, 2017
Platforms
5
Started on YouTube
Origin
Organic
Technology

Mechanics

  • Unscripted proofPrimary
  • Response chain
  • Controversy
  • Platform jump
  • Press loop

How it spread

Trace the origin

Bloomberg compared Juicero's press with hand-squeezing on April 19, 2017. Reddit posts, Twitter jokes and YouTube responses followed. Juicero offered refunds the next day, planned layoffs in July and suspended sales in September.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesMar ’16MaySepFeb ’17AprMayJunAugOctMar ’18JulOctPeak proxyYouTubeOpen webPressRedditX
YouTubeOpen webPressRedditX

13 more events on this chart

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Timeline (16)

  1. March 2016

    Juicero precursor · Mar 31 ’16

    Juicero unveiled its $699 press and published a video explaining its produce-pack system.[1][2]

    Do You Need a $400 Juicer?
    Open the first post ↗

  2. January 2017

    Juicero precursor · Jan 17 ’17

    Juicero cut the home press price from $699 to $399 before the hand-squeezing report.[3][4]

  3. April 2017

    Juicero precursor · Apr 18 ’17

    Juicero expanded availability from three US states to 17, according to Bloomberg's next-day report.[5]

  1. seed · Apr 19 ’17

  2. press · Apr 19 ’17

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 6 sourced numbers and 19 sources. Start with a free account.

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Origin
Organic
Sector
Technology
Region
US
Reported figure
—
Evidence
Grade B

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