Where “Kendrick Lamar "Not Like Us"” started

Kendrick Lamar, on YouTube, May 4, 2024. It reached 7 platforms in 17 months.

LineageEach dot, 100,000 reported TikTok video creations; sound IDs unspecifiedContestedKey steps, 12 of 16. Lines follow time and platform
Kendrick LamarFirst postNEW YORK, NEW YORK - MAY 01: Kendrick Lamar attends The 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at The Metropolitan Museum of Art on May 01, 2023 in New York City. (Photo by…VarietyPressfantanostreamsYouTubeBacklashCommercialOwner responseOwner responsePlatform jumpBacklashPlatform jumpMilestoneAfterlifePatient zero