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Library/Music/Kendrick Lamar "Not Like Us"
Grade A23 sourcesHIS-01517

Kendrick Lamar "Not Like Us"

Music · 2024 · Notable

44Editable slideCertificate

A Drake diss track became a No. 1 single, a crowd chant and a Grammy winner.

Original · Kendrick Lamar
Clip · KendrickLamarVEVO on YouTube
Public-domain vector version of the Not Like Us wordmark; Commons marks the simple text as copyright-ineligible.
pgLang / Kendrick Lamar
NEW YORK, NEW YORK - MAY 01: Kendrick Lamar attends The 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at The Metropolitan Museum of Art on May 01, 2023 in New York City. (Photo by…
Variety
Kendrick Lamar
Billboard
How to Watch Kendrick Lamar's 'The Pop Out: Ken and Friends' Concert Live Online for Free
The Hollywood Reporter
Kendrick Lamar, "Not Like Us"
Billboard
Drake alleges Universal falsely inflated popularity of Kendrick Lamar diss track 'Not Like Us'
Associated Press via News4Jax
Kendrick Lamar performing.
The Hollywood Reporter
Kendrick Lamar - Not Like Us
KendrickLamarVEVO on YouTube
Kendrick Lamar
Billboard
Argentina Trolled Drake With Three-Word Message After Copa América Win Over Canada
Sports Illustrated
Kendrick Lamar Dominates TikTok Following Grammys Sweep and Halftime Performance
The Source

Spread Score

How it works
Reach71Contagion20Breadth80Velocity0Longevity1844

Numbers

U.S. radio audience impressions, launch tracking week
5M
As of May 9, 2024 · Audio · Billboard
Milestone date
Week of Feb 13, 2025
May 4 ’24 to Week of Feb 13, 2025
Platforms
7
Started on YouTube
Origin
Seeded
Entertainment

Mechanics

  • PairingPrimary
  • Platform jump
  • Sound or audio meme
  • Catchphrase
  • Controversy

How it spread

Trace the origin

Lamar released the diss track during his feud with Drake. It topped the Hot 100 and spread through reactions, concerts and a music video. Five Grammy wins and a Super Bowl performance preceded another chart return.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesMar ’24MayJunJulAugNovFeb ’25MarJunSepJan ’26MayMilestoneYouTubePressAudioOpen webXTVTikTok
YouTubePressAudioOpen webXTVTikTok

13 more events on this chart

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Timeline (16)

  1. May 2024

    Kendrick Lamar seed · May 4 ’24

    Lamar released the Mustard-produced diss track on his official YouTube channel.[1][2]

    Open the first post ↗

  2. Variety press · May 4 ’24

    Variety covered the release that evening and described the attacks on Drake.[1]

    NEW YORK, NEW YORK - MAY 01: Kendrick Lamar attends The 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at The Metropolitan Museum of Art on May 01, 2023 in New York City. (Photo by…

  3. fantanostreams platform jump · May 4 ’24

    Fantano published a reaction to the song on YouTube.[3]

  1. backlash · May 5 ’24

  2. commercial · May 13 ’24

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Why it worked

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Origin
Seeded
Sector
Entertainment
Region
US
U.S. radio audience impressions, launch tracking week
5M
As of May 9, 2024 · Audio · Billboard
Evidence
Grade A

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