16 steps100 copiesHIS-01602
Where “Kmart “Ship My Pants”” started
Kmart / Draftfcb Chicago, on YouTube, Apr 10, 2013. It reached 6 platforms in 9 months.
LineageEach dot, 1 YouTube parodies and remixes; entrant’s lower boundContestedKey steps, 12 of 16. Lines follow time and platform
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