17 stepsHIS-00261
Who started “Lady Gaga's Super Bowl LI halftime show”?
Lady Gaga, on TV, Feb 5, 2017. It reached 8 platforms in 7.0 years.
LineageContestedKey steps, 11 of 17. Lines follow time and platform
PepsiCoBefore the first post
Lady GagaFirst postPlatform jumpPlatform jumpPlatform jumpOwner responsePeakOwner responseBacklashCommercialAfterlifePatient zero