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Library/Moment/Lady Gaga's Super Bowl LI halftime show
Grade B23 sourcesHIS-00261

Lady Gaga's Super Bowl LI halftime show

Moment · 2017 · Notable

43Editable slideCertificate

Gaga’s sponsored halftime show reached 117.5 million TV viewers and spawned memes.

Original · Lady Gaga / NFL
Clip · Luke on YouTube
Lady Gaga's FULL Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL
NFL on YouTube
Lady Gaga headlines Pepsi Zero Sugar Super Bowl LI Halftime Show
NFL
Lady Gaga
Variety
Pepsi Zero Sugar Super Bowl LI Halftime Show
TIME
AMFOOT-NFL-SUPERBOWL-HALFTIME
Fortune
viral-youtube-videos-2017
TIME
GAYS REACT TO LADY GAGA SUPER BOWL HALFTIME SHOW! (2017)
Luke on YouTube
Lady Gaga performing at NRG Stadium during the Super Bowl LI halftime show.
NFL
Those drones in the Super Bowl halftime show weren't flying live
CBS News
Lady Gaga's sales surge in the UK after Super Bowl Halftime Show
Official Charts Company
Super Bowl LI ratings
Variety
Lady Gaga performs during the Pepsi Zero Sugar Super Bowl 51 Halftime Show at NRG Stadium on Feb. 5, 2017 in Houston.
Billboard
Lady Gaga performs onstage during the Pepsi Zero Sugar Super Bowl LI Halftime Show at NRG Stadium on Feb. 5, 2017 in Houston.
Billboard
Lady Gaga performs onstage during the Pepsi Zero Sugar Super Bowl LI Halftime Show at NRG Stadium on February 5, 2017 in Houston,
Billboard

Spread Score

How it works
Reach38Contagion20Breadth100Velocity32Longevity1743

Numbers

Seed to peak
1 day
Feb 5 ’17 to Feb 6 ’17
Platforms
8
Started on TV
Origin
Mixed
Entertainment

Mechanics

  • Real-world spectaclePrimary
  • Platform jump
  • Press loop
  • Controversy
  • Response chain

How it spread

Trace the origin

Gaga’s Pepsi-sponsored show circulated as Twitter memes, Facebook reactions and YouTube replays. US song downloads reached 410,000 in the show’s tracking week, with iTunes discounts also in place. Vogue later featured a costume tribute.

Wikipedia views · Google searchesJul ’16OctFeb ’17MarJunSepDecApr ’19Sep ’20Feb ’22Jul ’23May ’24PeakOpen webTVPressXFacebookAudioYouTubeInstagram
Open webTVPressXFacebookAudioYouTubeInstagram

14 more events on this chart

Join free to see them

Timeline (17)

  1. September 2016

    NFL precursor · Sep 29 ’16

    The NFL announced Lady Gaga as the halftime headliner.[1]

    Lady Gaga headlines Pepsi Zero Sugar Super Bowl LI Halftime Show
    Open the first post ↗

  2. January 2017

    PepsiCo precursor · Jan 24 ’17

    PepsiCo promoted rehearsal coverage, fan-submitted videos and a Tony Bennett countdown before Gaga’s show.[23]

    Lady Gaga's FULL Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL

  3. February 2017

    Lady Gaga seed · Feb 5 ’17

    Gaga’s Pepsi-sponsored halftime show aired on Fox from NRG Stadium in Houston.[1][2][3]

    Lady Gaga
Changelogupdated Oct 13 ’26
  1. 2026-10-13Added 1 source · Archived 2 sources · Added 1 evidence check · Score 41 → 43
  2. 2026-10-12Added: 16 events, 21 sources · Score 41
Origin
Mixed
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade B

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How the next thing spread, the week it does.

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Wikipedia views · Google searchesJul ’16OctFeb ’17MarJunSepDecApr ’19Sep ’20Feb ’22Jul ’23May ’24PeakOpen webTVPressXFacebookAudioYouTubeInstagram
Open webTVPressXFacebookAudioYouTubeInstagram

14 more events on this chart

Join free to see them

  1. September 2016

    NFL precursor · Sep 29 ’16

    The NFL announced Lady Gaga as the halftime headliner.[1]

    Lady Gaga headlines Pepsi Zero Sugar Super Bowl LI Halftime Show
    Open the first post ↗

  2. January 2017

    PepsiCo precursor · Jan 24 ’17

    PepsiCo promoted rehearsal coverage, fan-submitted videos and a Tony Bennett countdown before Gaga’s show.[23]

    Lady Gaga's FULL Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL

  3. February 2017

    Lady Gaga seed · Feb 5 ’17

    Gaga’s Pepsi-sponsored halftime show aired on Fox from NRG Stadium in Houston.[1][2][3]

    Lady Gaga

  1. press · Feb 5 ’17

  2. platform jump · Feb 5 ’17

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

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