Who started “LeBron James: The Decision”?

LeBron James / Jim Gray, on TV, Jul 8, 2010. It reached 5 platforms in 15.3 years.

LineageContestedKey steps, 7 of 16. Lines follow time and platform
ESPN / LRMR MarketingBefore the first postLeBron James / Jim GrayFirst postUS television viewersTVBacklashOwner responsePressAfterlifePatient zero