Who started “LEGO Star Wars”?

Catalog customers, on Open web, Feb 13, 1999. It reached 6 platforms in 20.2 years.

LineageContestedKey steps, 12 of 16. Lines follow time and platform
Phantom Menace memorabilia and LEGO sets on displayThe LEGO GroupBefore the first postCatalog customersFirst postOwner responseMilestoneOwner responseCommercialPlatform jumpPlatform jumpBacklashPlatform jumpPlatform jumpAfterlifePatient zero