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Library/Product/LEGO Star Wars
Grade B23 sourcesHIS-01405

LEGO Star Wars

Product · 1999 · Notable

53Editable slideCertificate

LEGO reported over 200 million Star Wars boxes sold worldwide.

A first-year 1999 LEGO Naboo Starfighter set
Lucasfilm
Phantom Menace memorabilia and LEGO sets on display
Lucasfilm
The LEGO Star Wars UCS AT-AT, built for adult fans
Lucasfilm / StarWars.com
LEGO Star Wars minifigure scenes
Lucasfilm / StarWars.com
The $800 UCS Millennium Falcon set
NPR (via KQED)

Spread Score

How it works
ReachNo data yetContagion35Breadth70VelocityNo data yetLongevityNo data yet53

Numbers

Seed to milestone
4 months
Feb 13 ’99 to Jun 18 ’99
Platforms
6
Started on Open web
Origin
Mixed
Toys & collectibles

Mechanics

  • Collectible setPrimary
  • Variable reward
  • Platform jump
  • Scarcity drop
  • Real-world spectacle

How it spread

Trace the origin

Catalog buyers received LEGO Star Wars sets before The Phantom Menace. LEGO reported over one million toy units sold by June; this anchors the sales milestone. Games, animation and collector editions followed.

Documented milestone; not a measured attention peak.

Jul ’97Oct ’98Jun ’99Jul ’00Aug ’02Apr ’05Nov ’08Apr ’12Feb ’14Dec ’16Apr ’18Oct ’19PressRetailOpen webTVXYouTube
PressRetailOpen webTVXYouTube

13 more events on this chart

Join free to see them

Timeline (16)

  1. April 1998

    The LEGO Group precursor · Apr 30 ’98

    LEGO announced its first outside-property license, covering both Star Wars trilogies.[1][2]

    Open the first post ↗

  2. February 1999

    The LEGO Group precursor · Feb 1999

    LEGO unveiled its Star Wars line at New York's International Toy Fair.[3][4][5]

    Phantom Menace memorabilia and LEGO sets on display

  3. Catalog customers seed · Feb 13 ’99

    Catalog buyers began receiving the X-wing Fighter and Landspeeder, with other sets backordered.[6][3][7]

  1. owner response · May 3 ’99

  2. milestone · Jun 18 ’99

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Why it worked

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Origin
Mixed
Sector
Toys & collectibles
Region
DK
Reported figure
—
Evidence
Grade B

Spread the same way

Product · Retail · 201060

Funko Pop!

Funko

Funko said its Pop! collectibles passed 1 billion units sold.

1B sold

1 / 8

  • Funko Pop!
  • Shopkins
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  • Jellycat
  • Squishmallows
  • Singles' Day (11.11)
  • Frida Breast Milk Ice Cream

New cases, every week

How the next thing spread, the week it does.